EDF in the UK details its plans for low-carbon electricity generation and discusses the partnerships helping them achieve this.
EDF in the UK is part of EDF Group, the world’s biggest electricity generator. In the UK, the company employs around 14,000 people at locations across England, Scotland, Wales and Ireland.
EDF is proud to be Britain’s biggest generator of zero-carbon electricity, with more than 1GW of renewable generation in operation and over 5GW in construction, planning and development across a range of technologies, including onshore and offshore wind, solar and battery storage.
It is in the midst of constructing the largest offshore wind farm in Britain – the 450 MW Neart na Gaoithe project off the Firth of Forth in Scotland that features 54 wind turbines and will be capable of powering up to 475,000 homes.
The power to succeed in generating low-carbon electricity
EDF is helping Britain achieve net zero by leading the transition to a cleaner, low-emission, electric future. In its drive to tackle climate change, EDF generates low-carbon electricity from five nuclear power stations, more than thirty onshore wind farms and two offshore wind farms.
It is further leading the UK’s nuclear renaissance with the construction of a new nuclear power station at Hinkley Point C, the first in a new generation of nuclear power stations.
It is also in advanced plans for a replica at Sizewell C in Suffolk. Hinkley Point C and Sizewell C will provide low-carbon electricity to meet 14% of UK demand and power around 12 million homes.
By replacing fossil fuel power, Sizewell C will avoid around nine million tonnes of carbon emissions each year, compared to a traditional gas-fired power station.
Easing its customers to a greener future
During its move towards a greener future, it is important that EDF provides its third-party intermediaries (TPIs) – including switching websites, energy brokers and energy efficiency advice providers – an optimum way to interact with end users.
Since the summer of 2023, it has been migrating its five million customer accounts onto the cutting-edge Kraken energy technology platform, which it licenses from Octopus Energy Group.
It was hoped that the Kraken platform would allow EDF to adapt to future energy requirements and help tackle climate change.
Yet, any large-scale migration is not without its problems. EDF, therefore, needed a secure and reliable solution to ease the migration to Kraken, as well as one that could provide ongoing portal maintenance and improvements. Plus, it wanted to ensure optimal market insight reporting to enhance our visibility.
The need for a dynamic solution
Matt Rose, Partner Success Lead at EDF, and his team looked at various solutions. However, it was the Sales360 platform from POWWR that stood out.
“We have a very strong and long-standing relationship with POWWR. We originally began working with them through a standard energy broker relationship and have since purchased a number of the company’s software and data services,” commented Rose.
Through the Sales360 Broker Portal, EDF can easily enter information, get pricing, accept deals, send contracts for signature, enrol in the billing system, and complete sales.
EDF can also discover which TPI is most readily quoting and selling its products and at what commission rate.
The analytics tool also allows EDF to compare its performance and offerings with the wider market to identify areas for improvement.
Being forward-thinking and innovative
By coupling the advances in science and engineering with the emergence of new digital innovations and leveraging the UK ecosystem of Research and Innovation through strong and strategic partnerships, EDF is delivering research and groundbreaking innovations to our internal business units, policymakers, partners and customers in order to help Britain generate low-carbon electricity for net zero.
POWWR’s Sales360 solution seamlessly integrates between EDF’s various systems, so that the company can obtain automated pricing, contract generation, data validation, and updated statuses.
“POWWR’s Sales360 web portal provides centralisation of our contract submission and maintenance activity, plus improved TPI accessibility to our various SME solutions,” explained Rose. “Sales360 Market Insights further provides us with vastly improved market intelligence so that we can align our business growth and development opportunities.”
EDF is looking to continue to further optimise its energy sales opportunities and tighten up on sales quality even more in the months to come. It has the perfect partner to ensure that.
