Amazon’s cloud unit, AWS, has invested a huge $100m into a generative AI centre to keep up with the increasing competition in cloud infrastructure services.
The construction of a generative AI centre will place AWS at the top of the Artificial Intelligence market along with Google and Microsoft.
The centre will connect Amazon AI and Machine Learning experts with clients seeking to build applications based on the latest technologies.
In generative AI, algorithms are used to create new content, such as audio, code, images, texts, simulations, and videos.
Increasing competition in the cloud infrastructure market
Amazon has said that Highspot, Twilio, Ryanair, and Lonely Planet will be among the first users of the new centre.
With the generative AI centre, the company expects to sell more cloud services amid increasing competition in the cloud infrastructure market.
A recent analysis from Synergy Research Group comparing the biggest cloud services providers shows that enterprise spending on cloud solutions reached $63bn worldwide in the first quarter of 2023, up 20% from the same quarter last year.
Microsoft and Google had the strongest year-over-year growth rates, gaining 23% and 10% in the worldwide market share, respectively.
Amazon, the leader in cloud infrastructure, kept its 32% market share in its first quarter.
Adam Selipsky, CEO of AWS, stated: “We will bring our internal AWS experts free-of-charge to a whole bunch of AWS customers, focusing on folks with significant AWS presence.
“Our generative AI centre will help them turbocharge their efforts to get real with generative AI and get beyond the talk.”
A generative AI centre isn’t Amazon’s only recent tech advancement
As part of its strategy to stand up against big tech competitors, Amazon recently debuted Bedrock, an AI solution allowing customers to build their own ChatGPT-like models.
According to a blog post announcing the service, Bedrock is a serverless experience where users can “privately customise FMs with their own data and easily integrate and deploy them into their applications.”
To coincide with Bedrock’s launch, Amazon also announced Titan, which includes two new foundational models developed by Amazon Machine Learning.
Opening positions for AI engineers at Amazon have recently appeared on LinkedIn. This post shows that Amazon is also preparing to implement a new ‘search’ functionality powered by generative AI for its online web store, with a ChatGPT-like interface.
In a job listing for a ‘Senior Technical Program Manager,’ the company states: “We are working on a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large-scale next-generation deep learning techniques.”
