The future of sow insemination has arrived – and it’s smarter, faster, and more efficient than ever before.
A groundbreaking 400-sow study in 2024 has confirmed that Verility Inc.’s Fertile-Eyez™ technology delivers pregnancy and embryo rates comparable to traditional breeding methods while using fewer resources and less labour.
By leveraging AI to pinpoint the optimal insemination window, this cutting-edge diagnostic tool is helping swine producers reduce costs, boost conception rates, and accelerate genetic progress across herds.
As the demand for precision livestock technology grows, Fertile-Eyez is setting a new standard for reproductive performance.
Smarter breeding with fewer inseminations
Traditional breeding protocols often rely on two inseminations per sow to ensure success. Fertile-Eyez, however, achieves the same reproductive results with an average of just 1.15 inseminations per sow.
This efficiency not only streamlines the breeding process but also provides a significant cost benefit to producers.
With a 91% overall conception rate, Fertile-Eyez proves that technology can enhance natural biological rhythms without relying on hormones.
In particular, the system excels at identifying ovulation windows in sows that do not exhibit standing heat – leading to a 38% pregnancy rate in animals that would otherwise be culled as unproductive.
Efficiency gains and cost savings
The study revealed significant advantages of integrating Fertile-Eyez into sow insemination protocols:
- 40% fewer semen doses required
- 45% reduction in boar heat testing
- 20% drop in boar exposure days
- 24% overall reduction in labour
- Fewer non-productive sow days
These improvements not only reduce operational complexity but also allow producers to allocate high-index boar semen more strategically.
By using fewer doses, farms can now invest in genetically superior boars, accelerating herd improvement without increasing insemination costs.
ROI: 1.6x boost for swine producers
For swine breeders, the bottom line is compelling. The Fertile-Eyez protocol delivers a 1.6 return on investment by cutting labour, reducing inputs, and increasing breeding accuracy.
This data-driven approach works in harmony with the animal’s biology – unlike hormone-based ovulation interventions – and provides producers with a reliable, tech-enabled alternative to legacy methods.
Backed by science, funded for the future
This leap in sow insemination efficiency has attracted attention from investors. Verility recently secured the final tranche of a $4m funding round led by Mountain Group Partners to scale Fertile-Eyez and expand commercialisation.
With field trials and customer pilots planned through 2025 and 2026, Verility is poised to redefine fertility management in swine production.
The company’s technology originated at Brigham and Women’s Hospital, a teaching affiliate of Harvard Medical School, and has since been validated across multiple species.
Verility holds a portfolio of patents across the US, Canada, Europe, and Australia – ensuring long-term market protection.
The future of sow insemination
Fertile-Eyez is more than a diagnostic – it represents a digital transformation in livestock reproduction.
By using AI-powered, smartphone-compatible tools for semen analysis and ovulation detection, the platform delivers precision breeding to producers at scale.
As Verility shifts focus from semen analysis to ovulation timing, CEO Liane Hart emphasises the importance of innovation in tackling complex reproductive challenges.
The traditional methods of detecting sow ovulation haven’t changed in decades – but Fertile-Eyez is set to usher in a new era of accuracy, accessibility, and profitability in sow insemination.
